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Tribal Worldwide specializes in interactive marketing, namely: websites, digital campaigns, digital communication, microsites, online video, web banners and more. Tribal Worldwide has areas of specialty that they call "centers of excellence" in the following areas: planning, gaming, mobile, iTV, search engine marketing, search engine optimization, management consulting, eCommerce, SONAR, and Health & Wellness. Tribal Worldwide also does pro bono work and is affiliated with the Ad Council. Tribal clients have included Pepsi, Lipton, Volkswagen, Neutrogena, Philips, Nokia, McDonald's, Hewlett-Packard and Nike among others.