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The company roots trace back to 1971 when friends John Ferolito and Don Vultaggio opened a beverage distribution business in Brooklyn, New York. The company was a successful beer distributor. In 1990, they saw the success of Snapple (also a Brooklyn-based company founded in the 1970s) bottled juices and teas, and attempted to make their own product. In 1992, they produced the first bottles of their own AriZona teas.